Instagram Logo Size

Profile Photo Display: 110 × 110 px (circular display)
Recommended Upload Size: 320 × 320 px
Aspect Ratio: 1:1 (square)

Important:

• Instagram crops profile photos into a circle.

• Keep all important elements centered.

• Avoid thin typography near edges.

• Export as PNG for best clarity.

Pro Tip: Add padding around your logo so it doesn’t feel cramped inside the circular crop.

LinkedIn Logo Size

Personal Profile

• 400 × 400 px

• Square (1:1)

  
  

Company Page

• 300 × 300 px

• Square (1:1)

LinkedIn applies slight compression. Uploading at the recommended size preserves sharpness.

Avoid:

• Small text

• Thin strokes

• Heavy shadows

X (Twitter) Logo Size

Recommended: 400 × 400 px
Minimum: 200 × 200 px
Aspect Ratio: 1:1 (displayed as circle)

X also crops into a circular frame. Keep your mark centered and balanced.

Export as:

• PNG

• RGB color profile

• Under 2MB

Facebook Logo Size

Recommended Upload: 320 × 320 px
Displayed: 170 × 170 px (desktop)
Aspect Ratio: 1:1

Facebook compresses heavily, so uploading at 320px helps maintain quality.

Website Logo Sizes

Logo size depends on placement:

Header Logo

• 40–60 px height (typical range)

• Width proportional to layout

• SVG format recommended

Why SVG?

• Scales infinitely without blur

• Stays sharp on retina screens

• Smaller file size than large PNGs

If using PNG:

• Export at 2× size for retina

• Use transparent background

Facebook compresses heavily, so uploading at 320px helps maintain quality.

Favicon Sizes

Favicons appear in browser tabs and bookmarks.

Standard sizes:

• 16 × 16 px

• 32 × 32 px

• 48 × 48 px

• 180 × 180 px (Apple touch icon)

Use a simplified version of your logo. Avoid text - it won’t be readable at small sizes.

Why One Logo File Doesn’t Work Everywhere

Different platforms:

• Compress files differently

• Display logos as circles or squares

• Resize automatically

• Use different pixel densities

Uploading one master file everywhere often results in blur, distortion, or awkward cropping.

Professional brands prepare:

• Platform-specific exports

• Optimized PNG files

• Proper SVG versions

• Complete favicon packages

Quick Reference

Instagram: 320 × 320 px
LinkedIn: 300–400 × 300–400 px
X: 400 × 400 px
Facebook: 320 × 320 px
Website Header: 40–60 px height (SVG preferred)
Favicon: 16–48 px + 180 px touch icon

Final Thoughts

Your logo is often the first impression someone has of your brand. If it appears pixelated or improperly cropped, it subtly reduces credibility - even if your service is excellent.

If you’d rather have your logos professionally resized, exported correctly, and packaged for web and social media use, you can view the Developer Asset Packages here:

https://uixpression.com/developer-asset-packages

Clean exports. Correct sizes. Production-ready assets.